A network approach to strategic analysis applied to integrated marketing communication

Graham Spickett-Jones, T. Y. Eng

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2006
EventAcademy of Marketing Conference - Southampton, United Kingdom
Duration: 1 Jun 2012 → …

Conference

ConferenceAcademy of Marketing Conference
CountryUnited Kingdom
CitySouthampton
Period1/06/12 → …

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