A pilot e-cigarette voucher scheme in a rural county of the UK

Caitlin Notley, Pippa Belderson, Emma Ward, James Wade, Hannah Clarke

Research output: Contribution to journalArticlepeer-review

33 Downloads (Pure)


Introduction: E-Cigarette voucher schemes have been piloted across the UK to support populations to quit smoking. This short report evaluates a scheme that targets vulnerable and disadvantaged smokers who had failed to quit smoking by other means.
Methods: descriptive summary evaluation of service data on smoking outcomes and qualitative data from selected participants, as ‘key-informants’ (n=4) and key stakeholders (stop smoking staff, vape shop staff and GPs).
Results: In total, 668 participants were referred to the scheme, and 340 participants redeemed a voucher. By intention to treat analysis (ITT) 143/668 (21%) were recorded as quit smoking at 4 weeks. At 12 weeks, 7.5% of participants had quit, by ITT. Overall, the pilot project was well received by clients as it offered an affordable route into vaping for smoking cessation. GPs supported the scheme and appreciated being able to offer an alternative to entrenched smokers.
Conclusions: The scheme shows promise in supporting entrenched smokers to quit smoking. The offer of similar voucher schemes across the UK suggests potential to reduce overall smoking prevalence and associated morbidity and mortality.
Original languageEnglish
JournalNicotine and Tobacco Research
Publication statusAccepted/In press - 18 Jul 2022

Cite this