Original language | English |
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Pages (from-to) | 13-30 |
Number of pages | 18 |
Journal | The Journal of Selling and Major Account Management |
Volume | 2 |
Issue number | 2 |
Publication status | Published - 2000 |
A Research Agenda for Personal Selling and Sales Management in the Context of Relationship Marketing
N. Tzokas, B. Donaldson
Research output: Contribution to journal › Article › peer-review