| Original language | English |
|---|---|
| Pages (from-to) | 13-30 |
| Number of pages | 18 |
| Journal | The Journal of Selling and Major Account Management |
| Volume | 2 |
| Issue number | 2 |
| Publication status | Published - 2000 |
A research agenda for personal selling and sales management in the context of relationship marketing
N. Tzokas, B. Donaldson
Research output: Contribution to journal › Article › peer-review