A Research Agenda for Personal Selling and Sales Management in the Context of Relationship Marketing

N. Tzokas, B. Donaldson

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	13-30
Number of pages	18
Journal	The Journal of Selling and Major Account Management
Volume	2
Issue number	2
Publication status	Published - 2000

Cite this

@article{f2c64b6d6e174850ba9fcbcd8352fd68,

title = "A Research Agenda for Personal Selling and Sales Management in the Context of Relationship Marketing",

author = "N. Tzokas and B. Donaldson",

year = "2000",

language = "English",

volume = "2",

pages = "13--30",

journal = "The Journal of Selling and Major Account Management",

issn = "1463-1431",

number = "2",

}