A Sales Perspective on Service Dominant Logic

K. Le Meunier-FitzHugh, L. Le Meunier-FitzHugh, R. Palmer, H. Wilson

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2009
EventThe proceedings of the Academy of Marketing Science Conference - Portland, United States
Duration: 1 May 2010 → …

Conference

ConferenceThe proceedings of the Academy of Marketing Science Conference
CountryUnited States
CityPortland
Period1/05/10 → …

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