A Study of Collaboration between Sales and Marketing and its Effect on Business Performance

K. Le Meunier-FitzHugh, N.F. Piercy

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Feb 2007
Event	The proceedings of the America Marketing Association Winter Conference - Austin, United States Duration: 1 Feb 2008 → …

Conference	The proceedings of the America Marketing Association Winter Conference
Country/Territory	United States
City	Austin
Period	1/02/08 → …

Cite this

@conference{a9127819164b42a296c4f6207fcf5c21,

title = "A Study of Collaboration between Sales and Marketing and its Effect on Business Performance",

author = "{Le Meunier-FitzHugh}, K. and N.F. Piercy",

year = "2007",

month = feb,

language = "English",

note = "The proceedings of the America Marketing Association Winter Conference ; Conference date: 01-02-2008",

}