A Study of the Impact of Collaboration between Sales and Marketing upon Marketing Orientation and Business Performance

K. Le Meunier-FitzHugh, N. Lane

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationStrategic Sales and Strategic Marketing
EditorsN. Lane
Place of PublicationAbingdon, U.K
ISBN (Print)978-0-415-61451-1
Publication statusPublished - 2010

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