A Study of the Impact of Collaboration between Sales and Marketing upon Marketing Orientation and Business Performance

K. Le Meunier-FitzHugh, N. Lane

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Strategic Sales and Strategic Marketing
Editors	N. Lane
Place of Publication	Abingdon, U.K
Publisher	Routledge
ISBN (Print)	978-0-415-61451-1
Publication status	Published - 2010

Cite this

@inbook{f6e20afdce214f7fa1559e047928d825,

title = "A Study of the Impact of Collaboration between Sales and Marketing upon Marketing Orientation and Business Performance",

author = "{Le Meunier-FitzHugh}, K. and N. Lane",

year = "2010",

language = "English",

isbn = "978-0-415-61451-1",

editor = "N. Lane",

booktitle = "Strategic Sales and Strategic Marketing",

publisher = "Routledge",

address = "United States",

}