Original language | English |
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Title of host publication | Strategic Sales and Strategic Marketing |
Editors | N. Lane |
Place of Publication | Abingdon, U.K |
Publisher | Routledge |
ISBN (Print) | 978-0-415-61451-1 |
Publication status | Published - 2010 |
A Study of the Impact of Collaboration between Sales and Marketing upon Marketing Orientation and Business Performance
K. Le Meunier-FitzHugh, N. Lane
Research output: Chapter in Book/Report/Conference proceeding › Chapter