A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers

Jasmin Baumann, Kenneth Le Meunier-FitzHugh, Leslie Le Meunier-FitzHugh

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationThriving in a New World Economy
Subtitle of host publicationProceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference
EditorsKirk Plangger
PublisherSpringer
Pages12
ISBN (Electronic)978-3-319-24148-7
ISBN (Print)978-3-319-24146-3
DOIs
Publication statusPublished - 2016
Event2012 AMS World Marketing Congress: Cultural Perspectives in Marketing - JW Marriott Hotel Atlanta Buckhead, GA, Atlanta, United States
Duration: 28 Aug 20121 Sep 2012

Conference

Conference2012 AMS World Marketing Congress
CountryUnited States
CityAtlanta
Period28/08/121/09/12

Cite this