A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers

Jasmin Baumann; Kenneth Le Meunier-FitzHugh; Leslie Le Meunier-FitzHugh

doi:10.1007/978-3-319-24148-7_4

A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers

Jasmin Baumann, Kenneth Le Meunier-FitzHugh, Leslie Le Meunier-FitzHugh

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Thriving in a New World Economy
Subtitle of host publication	Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference
Editors	Kirk Plangger
Publisher	Springer
Pages	12
ISBN (Electronic)	978-3-319-24148-7
ISBN (Print)	978-3-319-24146-3
DOIs	https://doi.org/10.1007/978-3-319-24148-7_4
Publication status	Published - 2016
Event	2012 AMS World Marketing Congress: Cultural Perspectives in Marketing - JW Marriott Hotel Atlanta Buckhead, GA, Atlanta, United States Duration: 28 Aug 2012 → 1 Sep 2012

Conference

Conference	2012 AMS World Marketing Congress
Country/Territory	United States
City	Atlanta
Period	28/08/12 → 1/09/12

Access to Document

10.1007/978-3-319-24148-7_4

1 Conference contribution

A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers
Baumann, J., Le Meunier-FitzHugh, K. & Le Meunier-FitzHugh, L., 2016, Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference. Plangger, K. (ed.). Springer, p. 12
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Cite this

Baumann, J., Le Meunier-FitzHugh, K., & Le Meunier-FitzHugh, L. (2016). A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers. In K. Plangger (Ed.), Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (pp. 12). Springer. https://doi.org/10.1007/978-3-319-24148-7_4

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Baumann, J, Le Meunier-FitzHugh, K & Le Meunier-FitzHugh, L 2016, A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers. in K Plangger (ed.), Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference. Springer, pp. 12, 2012 AMS World Marketing Congress, Atlanta, United States, 28/08/12. https://doi.org/10.1007/978-3-319-24148-7_4

A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers. / Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth; Le Meunier-FitzHugh, Leslie.

Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference. ed. / Kirk Plangger. Springer, 2016. p. 12.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AU - Le Meunier-FitzHugh, Leslie

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BT - Thriving in a New World Economy

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Baumann J, Le Meunier-FitzHugh K, Le Meunier-FitzHugh L. A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers. In Plangger K, editor, Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference. Springer. 2016. p. 12 Epub 2015 Oct 21. doi: 10.1007/978-3-319-24148-7_4