Academic Detailing in Low- and Middle-Income Countries: Principles, Use, Impact, and Lessons Learned

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Academic detailing is a structured educational outreach program in which a trained health professional visits healthcare professionals in their practice settings to deliver tailored evidence-based information. Principally, it is very similar to pharmaceutical detailing, which is provided by pharmaceutical representatives. It has been mostly used for providing information to healthcare professionals, improving their knowledge attitude and practice, influencing prescribing, and promoting evidence-based practice. It was first practiced in the early 1980s in the United States and has been gradually practiced in many high-income countries. Academic detailing in low- and middle-income countries (LMICs), mostly, is at pilot level or at the research level. Academic detailing, if implemented in LMICs, can equally be effective as high-income countries. Major challenges to implementing academic detailing in LMICs include funding, lack of human resources, lack of health information, and influence of pharmaceutical detailing. This chapter aims to provide information on basic concepts of academic detailing, its practice, current status, challenges, and some recommendations in LMICs.
Original languageEnglish
Title of host publicationSocial and Administrative Aspects of Pharmacy in Low- and Middle-Income Countries
Subtitle of host publicationPresent Challenges and Future Solutions
EditorsMohamed Izham Mohamed Ibrahim, Albert I. Wertheimer, Zaheer-Ud-Din Babar
PublisherAcademic Press
ISBN (Print)978-0-12-811228-1
Publication statusPublished - 2018

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