Addressing customer myopia: strategic interactive marketing planning in a volatile business environment

Terry Kendrick, Keith Fletcher

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	207-218
Number of pages	12
Journal	Journal of Database Marketing
Volume	9
Issue number	3
Publication status	Published - 2002

Access to Document

@article{ff26d50eb3ca4f50b71808c2fc1d1838,

title = "Addressing customer myopia: strategic interactive marketing planning in a volatile business environment",

author = "Terry Kendrick and Keith Fletcher",

year = "2002",

language = "English",

volume = "9",

pages = "207--218",

journal = "Journal of Database Marketing",

issn = "1350-2328",

number = "3",

}