Altered 'Reality': The Changing Perception of Needs In Real and Virtual Worlds

S.J. Barnes, A.D. Pressey

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - May 2009
EventProceedings of the European Marketing Academy Conference - Nantes, France
Duration: 1 May 2009 → …

Conference

ConferenceProceedings of the European Marketing Academy Conference
CountryFrance
CityNantes
Period1/05/09 → …

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