An Empirical Study of the Effect of Brand Personality Consistency on Recruitment Performance within The UK Higher Education Sector

R. Rutter, Fiona Lettice, Stuart Barnes

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2013
Event8th Global Band Conference - Oporto, Portugal
Duration: 3 Apr 20135 Apr 2013

Conference

Conference8th Global Band Conference
CountryPortugal
CityOporto
Period3/04/135/04/13

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