An Empirical Study of the Effect of Brand Personality Consistency on Recruitment Performance within The UK Higher Education Sector

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2013
Event	8th Global Band Conference - Oporto, Portugal Duration: 3 Apr 2013 → 5 Apr 2013

Cite this

@conference{46c0e6bd16504dfe9a18dad7486378f6,

title = "An Empirical Study of the Effect of Brand Personality Consistency on Recruitment Performance within The UK Higher Education Sector",

author = "R. Rutter and Fiona Lettice and Stuart Barnes",

year = "2013",

language = "English",

note = "8th Global Band Conference ; Conference date: 03-04-2013 Through 05-04-2013",

}