An Examination into the Fluidity of Market Maven Behaviour across Real-Life, Web and Virtual World Marketing Channels.

Stuart Barnes, A.D. Pressey

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - May 2008
EventEuropean Academy of Management Conference - Ljubljana
Duration: 1 May 2008 → …


ConferenceEuropean Academy of Management Conference
Period1/05/08 → …

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