An Examination into the Fluidity of Market Maven Behaviour across Real-Life, Web and Virtual World Marketing Channels.

Stuart Barnes, A.D. Pressey

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - May 2008
Event	European Academy of Management Conference - Ljubljana, Slovenia Duration: 1 May 2008 → …

Conference	European Academy of Management Conference
Country/Territory	Slovenia
City	Ljubljana
Period	1/05/08 → …

Cite this

@conference{15acd445663042a08760c0778207fa45,

title = "An Examination into the Fluidity of Market Maven Behaviour across Real-Life, Web and Virtual World Marketing Channels.",

author = "Stuart Barnes and A.D. Pressey",

year = "2008",

month = may,

language = "English",

note = "European Academy of Management Conference ; Conference date: 01-05-2008",

}