An exploration of the Indonesian public perceptions of the ethics of tobacco advertising

Nathalia Tjandra, Lukman Aroean, Yayi Prabandari

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Abstract

This paper aims to explore the Indonesian public perceptions of the ethics of tobacco advertising. Six focus groups and thirty personal interviews were conducted in eight urban villages in Yogyakarta, Indonesia to gather data.
Original languageEnglish
Publication statusPublished - 2019
EventWorld Social Marketing Congress - Edinburgh, United Kingdom
Duration: 4 Jun 20195 Jun 2019

Conference

ConferenceWorld Social Marketing Congress
CountryUnited Kingdom
CityEdinburgh
Period4/06/195/06/19

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