An ideology of disconnection: For a critical political marketing

Heather Savigny, Dominic Wring

    Research output: Contribution to journalArticle


    The processes of contemporary politics are increasingly informed by ideas and principles that derive from conventional marketing. This, we suggest, is intimately connected to the neoliberal ascendancy which characterises the global political environment. In this article we seek to historicise the structural and ideological embedding of economic ideas within the political realm. We argue that marketing both informs and is a product of these changes and that there are important consequences, notably the further detaching of an already disaffected public from the electoral process. Consequently we conclude that the “marketisation” of politics has come to represent an ideology of disconnection.”
    Original languageEnglish
    Pages (from-to)251-266
    Number of pages16
    JournalCentral European Journal of Communication
    Publication statusPublished - 2009

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