And May the Odds Be Always in Your Favour: 'The Hunger Games' as a Metaphor for Marketing Academia, Journal Rankings and the REF

Markus Wohlfeil

Norwich Business School

Research output: Contribution to conference › Paper › peer-review

9 Downloads (Pure)

2 results

2015

Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective
Wohlfeil, M., Mar 2015, Legends in Consumer Behavior: Morris B. Holbrook (Fifteen volume set): Volume 10: Qualitative Methods, Part III: Subjective Personal Introspection. Sheth, J., Holbrook, M. B. & Gould, S. J. (eds.). New York: Sage Publications, Vol. 10. (Legends in Consumer Behavior).
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Open Access
File

182 Downloads (Pure)
2014

And May the Odds Be Always in Your Favour: What "The Hunger Games"-Trilogy Can Teach Us about Today's Marketing Academia
Wohlfeil, M., 2014, Proceedings of the 2014 Academy of Marketing Annual Conference. Academy of Marketing UK, p. on USB 6 p. 0371. (Academy of Marketing Annual Conference).
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

File

24 Downloads (Pure)