Anime’s distribution worlds: Formal and informal distribution in the analogue and digital eras

Rayna Denison

Research output: Chapter in Book/Report/Conference proceedingChapter


This chapter analyzes the historical development of anime's distribution from its domestic market to a growing body of fans in the USA. In doing so, it challenges conceptions of anime's worlds by investigating how shifting distribution technologies and logics have shaped the markets for anime at home and abroad. By arguing that anime's worlds shift and change as some texts travel and others are left behind, this chapter contends that distribution has much to add to our understanding of anime's global significance.

Original languageEnglish
Title of host publicationRoutledge Handbook of Japanese Media
PublisherTaylor and Francis
Number of pages16
ISBN (Electronic)9781317422938
ISBN (Print)9781138917415
Publication statusPublished - Feb 2018

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