Applying the reduce, reuse, and recycle principle in the hospitality sector: Its antecedents and performance implications

Alexis Ioannidis, Konstantinos J. Chalvatzis, Leonidas C. Leonidou, Zhiteng Feng

Research output: Contribution to journalArticlepeer-review

15 Citations (Scopus)
34 Downloads (Pure)


Although the literature on eco-friendly strategies followed by firms is abundant, the focus on the reduce, reuse, and recycle (3Rs) policies as the cornerstone of environmental sustainability is scarce. This study examines the 3Rs environmental strategy among 143 large organizations in the hospitality industry. We use the resource-based view (RBV) of the firm theory to test the strategy's determinants and its impact on business performance on a suggested conceptualization level. As hypothesized, green corporate governance and environmental management systems, along with slack financial resources, were found to positively influence the adoption of a 3Rs environmental strategy. In turn, the implementation of the latter leads to superior business performance, measured in terms of operating profits and Tobin's Q. The study has several implications on a theoretical, managerial, and public policy level where intriguing directions for future research are provided.
Original languageEnglish
Pages (from-to)3394-3410
Number of pages17
JournalBusiness Strategy and the Environment
Issue number7
Early online date25 May 2021
Publication statusPublished - Nov 2021

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