Assessing brand and private label competition

Paul Dobson; Ratula Chakraborty

Assessing brand and private label competition

Research output: Contribution to journal › Article › peer-review

Abstract

Competition between branded and private label goods involves a mix of horizontal and vertical aspects which have important implications for assessing competition and market definition in FMCG markets. We explain why considerable care is needed in applying and interpreting the usual assessment tests because of how retailers control the pricing and positioning of these products.

Original language	English
Pages (from-to)	76-81
Number of pages	6
Journal	European Competition Law Review
Volume	36
Issue number	2
Publication status	Published - Feb 2015

Keywords

Brands
Private Label
Vertical competition
Horizontal competition
Market definition

Cite this

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