Competition between branded and private label goods involves a mix of horizontal and vertical aspects which have important implications for assessing competition and market definition in FMCG markets. We explain why considerable care is needed in applying and interpreting the usual assessment tests because of how retailers control the pricing and positioning of these products.
|Number of pages||6|
|Journal||European Competition Law Review|
|Publication status||Published - Feb 2015|
- Private Label
- Vertical competition
- Horizontal competition
- Market definition