Barcode enabled m-commerce: Strategic implications and business models

Eusebio Scornavacca, Stuart J. Barnes

Research output: Contribution to journalArticlepeer-review

16 Citations (Scopus)


This paper provides background on the use of barcodes for the provision of mobile commerce (m-commerce) services. It presents three cases where this technology has been used - in Japan, New Zealand and the UK. Subsequently, these are used as the basis for a discussion and analysis of the key business models and strategic implications for particular markets. The paper concludes with predictions for the market and directions for future research.
Original languageEnglish
Pages (from-to)163-177
Number of pages17
JournalInternational Journal of Mobile Communications
Issue number2
Publication statusPublished - 2006


  • Barcodes
  • Business models
  • Mobile commerce
  • Optical character recognition
  • Bar codes
  • Marketing
  • Mobile telecommunication systems
  • Research and development management
  • Strategic planning
  • Future research
  • Strategic implications
  • Electronic commerce

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