Barcode enabled m-commerce: Strategic implications and business models

Eusebio Scornavacca; Stuart J. Barnes

doi:10.1504/IJMC.2006.008607

Barcode enabled m-commerce: Strategic implications and business models

Eusebio Scornavacca, Stuart J. Barnes

Norwich Business School

Research output: Contribution to journal › Article › peer-review

16 Citations (Scopus)

Abstract

This paper provides background on the use of barcodes for the provision of mobile commerce (m-commerce) services. It presents three cases where this technology has been used - in Japan, New Zealand and the UK. Subsequently, these are used as the basis for a discussion and analysis of the key business models and strategic implications for particular markets. The paper concludes with predictions for the market and directions for future research.

Original language	English
Pages (from-to)	163-177
Number of pages	17
Journal	International Journal of Mobile Communications
Volume	4
Issue number	2
DOIs	https://doi.org/10.1504/IJMC.2006.008607
Publication status	Published - 2006

Keywords

Barcodes
Business models
Mobile commerce
Optical character recognition
Bar codes
Marketing
Mobile telecommunication systems
Research and development management
Strategic planning
Future research
Strategic implications
Electronic commerce

Access to Document

10.1504/IJMC.2006.008607

Cite this

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KW - Optical character recognition

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KW - Mobile telecommunication systems

KW - Research and development management

KW - Strategic planning

KW - Future research

KW - Strategic implications

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