Baseline Environmental Scan and Analysis of Good Practice in CRM by Local Authorities

Duncan Shaw; Peter Kawalek; Luciano Batista; Ian Cottam; Salford City Council

Baseline Environmental Scan and Analysis of Good Practice in CRM by Local Authorities

Duncan Shaw, Peter Kawalek, Luciano Batista, Ian Cottam, Salford City Council

Norwich Business School

Research output: Working paper

Abstract

This is a UK government commissioned report designed to: Describe public sector CRM in general; Describe and explain the prerequisites for a successful CRM implementation in a council; Make a preliminary segmentation of UK councils based upon an interviewed sample; Point to the likely support needs of each segment for the purpose of other National Programme projects.

Original language	English
Publisher	Department for Communities and Local Government, former Office of the Deputy Prime Minister
Number of pages	128
Publication status	Published - Mar 2004

Cite this

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abstract = "This is a UK government commissioned report designed to: Describe public sector CRM in general; Describe and explain the prerequisites for a successful CRM implementation in a council; Make a preliminary segmentation of UK councils based upon an interviewed sample; Point to the likely support needs of each segment for the purpose of other National Programme projects.",

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AB - This is a UK government commissioned report designed to: Describe public sector CRM in general; Describe and explain the prerequisites for a successful CRM implementation in a council; Make a preliminary segmentation of UK councils based upon an interviewed sample; Point to the likely support needs of each segment for the purpose of other National Programme projects.

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