Abstract
In this publication I describe behavioral economics, discuss its origins and limitations, and present new directions. Readers will have the opportunity to apply behavioral economics models in a variety of contexts to help them understand how these models can aid in generating successful outcomes in their work and lives.
| Original language | English |
|---|---|
| Title of host publication | Sage Business Foundations |
| Subtitle of host publication | Economics |
| Publisher | Sage Publications |
| Publication status | Published - 2025 |
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