Bollywood DVD: The Relationship Between Distributive Technology and Content in Transnational Cinema

Rayna Denison

doi:10.1007/978-3-319-63679-5_11

Bollywood DVD: The Relationship Between Distributive Technology and Content in Transnational Cinema

Rayna Denison

Film, Television and Media

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Academic attempts to understand the impact of DVD on film texts and markets have been primarily focused on ‘Hollywood’ filmmaking. This chapter offers an attempt to combine an analysis of film texts with a consideration of how cultural, generic and industrial production beyond Hollywood can impact on how DVD technologies are used. I trace a particular historical period of transnational DVD production emanating from popular Hindi-language cinema in order to chart how and where the distinctive traces of filmgoing and filmmaking practices from within that industry have impacted on its transnational dissemination. In doing so, I challenge the conceptualisations of genre and national cinema that have shaped the debates about DVD’s significance to the global film economy.

Original language	English
Title of host publication	Cult Media
Editors	Jonathan Wroot, Andy Willis
Publisher	Springer
Pages	181-199
Number of pages	19
ISBN (Electronic)	978-3-319-63679-5
ISBN (Print)	978-3-319-63678-8
DOIs	https://doi.org/10.1007/978-3-319-63679-5_11
Publication status	Published - 28 Oct 2017

Access to Document

10.1007/978-3-319-63679-5_11

http://link.springer.com/10.1007/978-3-319-63679-5_11

Cite this

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