Academic attempts to understand the impact of DVD on film texts and markets have been primarily focused on ‘Hollywood’ filmmaking. This chapter offers an attempt to combine an analysis of film texts with a consideration of how cultural, generic and industrial production beyond Hollywood can impact on how DVD technologies are used. I trace a particular historical period of transnational DVD production emanating from popular Hindi-language cinema in order to chart how and where the distinctive traces of filmgoing and filmmaking practices from within that industry have impacted on its transnational dissemination. In doing so, I challenge the conceptualisations of genre and national cinema that have shaped the debates about DVD’s significance to the global film economy.
|Title of host publication||Cult Media|
|Editors||Jonathan Wroot, Andy Willis|
|Publisher||Springer International Publishing AG|
|Number of pages||19|
|Publication status||Published - 28 Oct 2017|