| Original language | English |
|---|---|
| Publication status | Published - May 2008 |
| Event | European Marketing Academy Conference - Brighton Duration: 1 May 2008 → … |
Conference
| Conference | European Marketing Academy Conference |
|---|---|
| City | Brighton |
| Period | 1/05/08 → … |
Brand Value in Virtual Worlds.
Stuart Barnes, J. Mattsson
Research output: Contribution to conference › Paper › peer-review