Brand value in virtual worlds: an axiological approach

Stuart Barnes, Jan Mattsson

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	195-205
Number of pages	11
Journal	Journal of Electronic Commerce Research
Volume	9
Issue number	3
Publication status	Published - 2008

Cite this

@article{0088220485554146a3a106fefcee7891,

title = "Brand value in virtual worlds: an axiological approach",

author = "Stuart Barnes and Jan Mattsson",

year = "2008",

language = "English",

volume = "9",

pages = "195--205",

journal = "Journal of Electronic Commerce Research",

issn = "1938-9027",

publisher = "California State University Press",

number = "3",

}