Branding instead of product innovation: a study on the brand personalities of the UK’s electricity market

Richard Rutter, Konstantinos Chalvatzis, Stuart Roper, Fiona Lettice

Research output: Contribution to journal › Article › peer-review

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- Last Name(descending)

Konstantinos Chalvatzis
- K.Chalvatzis@uea.ac.uk
- Norwich Business School - Associate Tutor, Professor of Sustainable Energy Business
- Vice-Chancellor's Office - Academic Chair, ClimateUEA
- Centre for Competition Policy - Member
- Tyndall Centre for Climate Change Research - Member
- Innovation, Technology and Operations Management - Member
- ClimateUEA - Academic Chair
- CreativeUEA - Steering Committee Member
Person: Research Group Member, Research Centre Member, Associate Tutor, Academic, Teaching & Research
Fiona Lettice
- Fiona.Lettice@uea.ac.uk
- Norwich Business School - Pro-Vice-Chancellor (Research & Innovation)
- Innovation, Technology and Operations Management - Member
- ClimateUEA - Steering Committee Member
- CreativeUEA - Steering Committee Member
Person: Research Group Member, Research Centre Member, Academic, Teaching & Research