Brands in the making: A life history approach

Peter Jackson, Polly Russell, Neil Ward

Research output: Chapter in Book/Report/Conference proceedingChapter

12 Citations (Scopus)
Original languageEnglish
Title of host publicationBrands and Branding Geographies
EditorsAndy Pike
Place of PublicationCheltenham
PublisherEdward Elgar
Number of pages16
ISBN (Electronic)9780857930842
ISBN (Print)9781849801591
DOIs
Publication statusPublished - 31 Aug 2011

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