Brands in the making: A life history approach

Peter Jackson, Polly Russell, Neil Ward

Research output: Chapter in Book/Report/Conference proceedingChapter

12 Citations (Scopus)
Original languageEnglish
Title of host publicationBrands and Branding Geographies
EditorsAndy Pike
Place of PublicationCheltenham
PublisherEdward Elgar
Number of pages16
ISBN (Electronic)9780857930842
ISBN (Print)9781849801591
Publication statusPublished - 31 Aug 2011

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