Brands in the making: A life history approach

Research output: Chapter in Book/Report/Conference proceeding › Chapter

14 Citations (Scopus)

Original language	English
Title of host publication	Brands and Branding Geographies
Editors	Andy Pike
Place of Publication	Cheltenham
Publisher	Edward Elgar
Number of pages	16
ISBN (Electronic)	9780857930842
ISBN (Print)	9781849801591
DOIs	https://doi.org/10.4337/9780857930842.00013 https://doi.org/10.4337/9780857930842
Publication status	Published - 31 Aug 2011

Access to Document

@inbook{be64de698b3142958119ab192f949a58,

title = "Brands in the making: A life history approach",

author = "Peter Jackson and Polly Russell and Neil Ward",

year = "2011",

month = aug,

day = "31",

doi = "10.4337/9780857930842.00013",

language = "English",

isbn = "9781849801591",

editor = "Andy Pike",

booktitle = "Brands and Branding Geographies",

publisher = "Edward Elgar",

}