This paper examines the turnaround of the British Steel Corporation (BSC) over the period 1974–89 which has been described by the Financial Times as: ‘probably the biggest turnaround story in UK industrial history’. This now celebrated case demonstrates that: The turnaround of BSC was achieved through measures aimed not only at cutting costs but also at increasing revenues. A period of retrenchment was necessary before growth strategies could be profitably pursued. Timing was an important factor affecting the success of the turnaround effort; and, the turnaround was achieved whilst BSC was still publicly owned.
|Number of pages||15|
|Publication status||Published - 1998|