Building a conceptual framework for mobile transaction in Saudi Arabia: A user's perspective

Mohammed A. Alqahtani, Roobaea S. Alroobaea, Pam J. Mayhew

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Citations (Scopus)

Abstract

Globally, electronic commerce (e-commerce) activity is going through a stage of rapid growth driven by mobile services. Recently, there has been a rapid increase in data gathering via the web, and some people believe that the best alternative for the PC-web is the mobile web as it enables almost all business to be done through this means. While there is progress in mobile technologies and an increasingly high penetration rate of mobile communication services in Saudi Arabia, yet there is reluctance within Saudi society to take advantage of the opportunities now offered. By analysing and discussing the author's prior research, this paper aims to understand the factors that influence the acceptance of mobile transaction (m-transaction), and to build the conceptual framework of the intention to use m-transaction in Saudi Arabia. It also summarizes the factors that should have a significant impact in the intention and use of m-transaction from a consumer's perspective. The results show that there are 11 factors that have the most significant influence on the acceptance and adoption of m-transaction in Saudi Arabia, includes ease of use, navigational structure, visual appeal, usefulness, ICT infrastructure, security, trust, culture, cost, government m-readiness, and social influence.

Original languageEnglish
Title of host publicationProceedings of 2014 Science and Information Conference, SAI 2014
Place of PublicationNEW YORK
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages967-973
Number of pages7
ISBN (Print)9780989319317
DOIs
Publication statusPublished - 7 Oct 2014
Event2014 Science and Information Conference, SAI 2014 - London, United Kingdom
Duration: 27 Aug 201429 Aug 2014

Conference

Conference2014 Science and Information Conference, SAI 2014
CountryUnited Kingdom
CityLondon
Period27/08/1429/08/14

Keywords

  • Acceptance
  • Conceptual Framework
  • Developing Countries
  • E-Commerce
  • M-Transaction
  • Mobile Technologies

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