Building brand Communities Through Event-Marketing: A Conceptual Framework

Vaseleios Charitsos, Susan Whelan, Markus Wohlfeil

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Pageson CD-Rom
Publication statusPublished - 2008
EventProceedings of the 11th Irish Academy of Management Conference - Dublin City University, Dublin/IRL: IAM
Duration: 1 Jan 2008 → …

Conference

ConferenceProceedings of the 11th Irish Academy of Management Conference
CityDublin City University, Dublin/IRL: IAM
Period1/01/08 → …

Keywords

  • event-marketing
  • experiential marketing
  • university branding
  • Case study

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