Building brand Communities Through Event-Marketing: A Conceptual Framework

Research output: Contribution to conference › Paper › peer-review

Original language	English
Pages	on CD-Rom
Publication status	Published - 2008
Event	11th Irish Academy of Management Conference - Dublin City University, Dublin, Ireland Duration: 1 Jan 2008 → …

Conference	11th Irish Academy of Management Conference
Country/Territory	Ireland
City	Dublin
Period	1/01/08 → …

Keywords

@conference{f1e87a790d7443829d28f7547e43785b,

title = "Building brand Communities Through Event-Marketing: A Conceptual Framework",

keywords = "event-marketing, experiential marketing, university branding, Case study",

author = "Vaseleios Charitsos and Susan Whelan and Markus Wohlfeil",

year = "2008",

language = "English",

pages = "on CD--Rom",

note = "11th Irish Academy of Management Conference ; Conference date: 01-01-2008",

}