Building international business theory: A grounded theory approach

David Gligor, Carol Esmark, Ismail Golgeci

Research output: Contribution to journalArticlepeer-review

55 Citations (Scopus)
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The field of international business (IB) is in need of more theory development (Morck & Yeung, 2007). As such, the main focus of our manuscript was to provide guidance on how to build IB specific theory using grounded theory (GT). Moreover, we contribute to future theory development by identifying areas within IB where GT can be applied and the type of research issues that can be addressed using this methodology. Finally, we make a noteworthy contribution by discussing some of GT’s caveats and limitations, particularly those relevant to IB. This effort is intended to spur further interest in the development of IB theory.
Original languageEnglish
Pages (from-to)93–111
Number of pages19
JournalJournal of International Business Studies
Issue number1
Early online date3 Dec 2015
Publication statusPublished - Jan 2016


  • international business theory
  • grounded theory
  • international business theory development

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