Building Strategic Capabilities in Emerging Market Firms: The Case of Peru

Armando Borda Reyes, Carlos Cordova Chea

Research output: Chapter in Book/Report/Conference proceedingChapter


Peru became one of the fastest growing economies in Latin America following its adoption of promarket reforms. However, trade openness and market liberalization created new pressures. Entrance of foreign competitors to Peruvian markets triggered upgrades to core competences by local companies. This chapter presents the way successful firms from different sectors faced institutional turmoil by upgrading specific capabilities and developing strategic responses to obtain a competitive edge. Our analysis covers companies from different sectors: Deltron (low-tech domestic firm), Cantol (low-tech exporter), Resemin (high-tech multinational), Alicorp (low-tech multinational), Alicorp (low-tech multinational), and Lolimsa (service multinational).While the upgrading of strategic capabilities in these firms focused on improving product, service, and operational capabilities and on controlling retail operations, their strategic responses focused either on exploiting new windows of opportunity or on defending against the entrance of foreign competitors.
Original languageEnglish
Title of host publicationBuilding Strategic Capabilities in Emerging Markets
EditorsAlvaro Cuervo-Cazurra, William Newburry, Seung Ho Park
PublisherCambridge University Press
Number of pages22
ISBN (Electronic)9781108565240
ISBN (Print)9781108474375, 9781108464253
Publication statusPublished - 9 Oct 2020


  • Peru
  • high-tech
  • institutional turmoil
  • low-tech
  • multinational
  • promarket reforms
  • strategic capabilities
  • upgrading capabilities

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