Celebrity Endorsement in Women’s Magazines: Evidence of a Corporate Social Responsibility Concern

J. Granleese, C Liu, D.J. MacInnis (Editor), C.W. Park (Editor), J. Priester (Editor)

Research output: Contribution to conferencePaper

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Original languageEnglish
Publication statusPublished - 2007
EventSelected Proceedings of the 26th Advertising and Consumer Psychology Conference - Loews Santa Monica Beach Hotel, Los Angeles
Duration: 7 Jun 20079 Jun 2007

Conference

ConferenceSelected Proceedings of the 26th Advertising and Consumer Psychology Conference
CityLoews Santa Monica Beach Hotel, Los Angeles
Period7/06/079/06/07

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