Celebrity Endorsement in Women’s Magazines: Evidence of a Corporate Social Responsibility Concern

Research output: Contribution to conference › Paper › peer-review

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Original language	English
Publication status	Published - 2007
Event	26th Advertising and Consumer Psychology Conference - Loews Santa Monica Beach Hotel, Los Angeles, United States Duration: 7 Jun 2007 → 9 Jun 2007

Conference	26th Advertising and Consumer Psychology Conference
Country/Territory	United States
City	Los Angeles
Period	7/06/07 → 9/06/07

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{7911051ee00a46848e8919624a22a10a,

title = "Celebrity Endorsement in Women{\textquoteright}s Magazines: Evidence of a Corporate Social Responsibility Concern",

author = "J. Granleese and C Liu and D.J. MacInnis and C.W. Park and J. Priester",

year = "2007",

language = "English",

note = "26th Advertising and Consumer Psychology Conference ; Conference date: 07-06-2007 Through 09-06-2007",

}