Collaboration between Sales and Marketing, Business Performance and Marketing Orientation

K. Le Meunier-FitzHugh, N.F. Piercy, N. Lane

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Feb 2008
EventThe proceedings of the America Marketing Association Winter Conference - Austin, United States
Duration: 1 Feb 2008 → …

Conference

ConferenceThe proceedings of the America Marketing Association Winter Conference
CountryUnited States
CityAustin
Period1/02/08 → …

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