Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations

Research output: Contribution to journalArticlepeer-review

27 Citations (Scopus)
Original languageEnglish
Pages (from-to)291-306
Number of pages16
JournalJournal of Strategic Marketing
Volume17
Issue number3
DOIs
Publication statusPublished - Jun 2009

Keywords

  • Collaboration
  • Market orientation and business performance
  • Sales and marketing

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