Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations

Research output: Contribution to journal › Article › peer-review

40 Citations (Scopus)

Original language	English
Pages (from-to)	291-306
Number of pages	16
Journal	Journal of Strategic Marketing
Volume	17
Issue number	3
DOIs	https://doi.org/10.1080/09652540903064860
Publication status	Published - Jun 2009

Keywords

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title = "Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations",

keywords = "Collaboration, Market orientation and business performance, Sales and marketing",

author = "\{Le Meunier-FitzHugh\}, Kenneth and Nikala Lane",

year = "2009",

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AU - Le Meunier-FitzHugh, Kenneth

AU - Lane, Nikala

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KW - Collaboration

KW - Market orientation and business performance

KW - Sales and marketing

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