Coming Soon: Film Trailers and the Selling of Hollywood Technology

Research output: Book/Report › Book

Original language	English
Publisher	McFarland & Co Inc
ISBN (Print)	9780786444328
Publication status	Published - 2009

7 Article
1 Chapter (peer-reviewed)
1 Special issue

Forecasting the future feature: How film industry hierarchies shaped trailer discourse, 1919-1959
Johnston, K. M. & Balzar, J., Apr 2024, In: Historical Journal of Film, Radio and Television. 44, 2, p. 282-299 18 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File

6 Downloads (Pure)
Talking Trailers: Promotional materials, and the value of the paratextual turn
Balzar, J., Johnston, K. M. & Pearson, E., 10 Jun 2020, In: Cinephile: The University of British Columbia's Film Journal. 14, 1, p. 40-45 6 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
Researching historical promotional materials: Towards a new methodology
Johnston, K. M., Nov 2019, In: Historical Journal of Film, Radio and Television. 39, 4, p. 643-662 20 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File

4 Citations (Scopus)

39 Downloads (Pure)

2 Participation in conference
1 Public lecture/debate/seminar

Oberhausen Short Film Festival
Keith M Johnston (Speaker)
3 May 2019
Activity: Participating in or organising an event › Public lecture/debate/seminar
Oberhausen Short Film Festival
Keith M Johnston (Speaker)
3 May 2019
Activity: Participating in or organising an event › Participation in conference
Titles, Teasers and Trailers
Keith M Johnston (Keynote/plenary speaker)
23 Apr 2013
Activity: Participating in or organising an event › Participation in conference

L'art de la bande-annonce au temps des réseaux sociaux
Keith M Johnston
20/05/22
1 Media contribution
Press/Media: Media Coverage or Contribution
Movie Trailers: A Love Story
Keith M Johnston
26/11/20
1 Media contribution
Press/Media: Media Coverage or Contribution
Film trailers - history, production and audiences
Keith M Johnston
18/06/13 → 10/12/15
6 Media contributions
Press/Media: Media Coverage or Contribution

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