Communicating brands through engagement with ‘lived’ experiences

Susan Whelan, Markus Wohlfeil

Norwich Business School

Research output: Contribution to journal › Article › peer-review

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1 Paper

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2005

Communicating Brands Through 'Lived' Experiences
Whelan, S. & Wohlfeil, M., 2005, p. 39-41.
Research output: Contribution to conference › Paper › peer-review