Communicating Brands Through 'Lived' Experiences

Research output

Research output per year 2006 2006 2006

• 1 Article

Research output per year

Research output per year

Search results

• 2006

  Communicating brands through engagement with ‘lived’ experiences

  Whelan, S. & Wohlfeil, M., 2006, In: Journal of Brand Management. 13, 4-5, p. 313-329 17 p.

  Research output: Contribution to journal › Article › peer-review

  Open Access

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