Original language | English |
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Pages (from-to) | 741-770 |
Number of pages | 30 |
Journal | Journal of Marketing Management |
Volume | 20 |
Issue number | 7-8 |
DOIs | |
Publication status | Published - 2004 |
Communication Strategies and Marketing Performance: an application of the Mohr and Nevin framework to Intra-organisational cross-functional teams
L. Peters, K. P. Fletcher
Research output: Contribution to journal › Article › peer-review