| Original language | English |
|---|---|
| Pages (from-to) | 741-770 |
| Number of pages | 30 |
| Journal | Journal of Marketing Management |
| Volume | 20 |
| Issue number | 7-8 |
| DOIs | |
| Publication status | Published - 2004 |
Communication Strategies and Marketing Performance: an application of the Mohr and Nevin framework to Intra-organisational cross-functional teams
L. Peters, K. P. Fletcher
Research output: Contribution to journal › Article › peer-review