Communication Strategies and Marketing Performance: an application of the Mohr and Nevin framework to Intra-organisational cross-functional teams

L. Peters, K. P. Fletcher

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)741-770
Number of pages30
JournalJournal of Marketing Management
Volume20
Issue number7-8
DOIs
Publication statusPublished - 2004

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