Comparative Advertising and In-Store Displays

Greg Shaffer, Florian Zettelmeyer

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)
Original languageEnglish
Pages (from-to)1144-1156
Number of pages13
JournalMarketing Science
Volume28
Issue number6
DOIs
Publication statusPublished - Nov 2009

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