Comparative Advertising and In-Store Displays

Greg Shaffer, Florian Zettelmeyer

Research output: Contribution to journal › Article › peer-review

14 Citations (Scopus)

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@article{0d7d7a0aacc44edbb445efbef18951ce,

title = "Comparative Advertising and In-Store Displays",

author = "Greg Shaffer and Florian Zettelmeyer",

year = "2009",

month = nov,

doi = "10.1287/mksc.1090.0521",

language = "English",

volume = "28",

pages = "1144--1156",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

number = "6",

}