Comparing Axiological and Personality Approaches to Brand Profiling: An Examination of Mercedes (Sweden)

S.J. Barnes, J. Mattsson

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Aug 2010
Event	AMA Summer Educator’s Conference - Boston, United States Duration: 13 Aug 2010 → 16 Aug 2010

Conference	AMA Summer Educator’s Conference
Country/Territory	United States
City	Boston
Period	13/08/10 → 16/08/10

Cite this

@conference{d3b7fb722ecf4b44a5139d6c9a21100d,

title = "Comparing Axiological and Personality Approaches to Brand Profiling: An Examination of Mercedes (Sweden)",

author = "S.J. Barnes and J. Mattsson",

year = "2010",

month = aug,

language = "English",

note = "AMA Summer Educator{\textquoteright}s Conference ; Conference date: 13-08-2010 Through 16-08-2010",

}