Comparing Axiological and Personality Approaches to Brand Profiling: An Examination of Mercedes (Sweden)

S.J. Barnes, J. Mattsson

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - Aug 2010
EventProceedings of the AMA Summer Educator’s Conference - Boston
Duration: 1 Aug 2010 → …

Conference

ConferenceProceedings of the AMA Summer Educator’s Conference
CityBoston
Period1/08/10 → …

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