Conceptualizing the Impact of Trust on Value Co-Creation in Buyer-Service Provider Relationships

J. Baumann, K. Le Meunier-FitzHugh

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Aug 2011
Event	American Marketing Association Summer Marketing Educators' Conference - San Francisco, United States Duration: 5 Aug 2011 → 7 Aug 2011

Conference	American Marketing Association Summer Marketing Educators' Conference
Country/Territory	United States
City	San Francisco
Period	5/08/11 → 7/08/11

Cite this

@conference{32aaa1e44d1a4189a5107a02b814aba2,

title = "Conceptualizing the Impact of Trust on Value Co-Creation in Buyer-Service Provider Relationships",

author = "J. Baumann and {Le Meunier-FitzHugh}, K.",

year = "2011",

month = aug,

language = "English",

note = "American Marketing Association Summer Marketing Educators' Conference ; Conference date: 05-08-2011 Through 07-08-2011",

}