Conceptualizing the Impact of Trust on Value Co-Creation in Buyer-Service Provider Relationships

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Aug 2011
EventAmerican Marketing Association Summer Marketing Educators' Conference - San Francisco, United States
Duration: 5 Aug 20117 Aug 2011

Conference

ConferenceAmerican Marketing Association Summer Marketing Educators' Conference
CountryUnited States
CitySan Francisco
Period5/08/117/08/11

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