Conceptualizing trust in the relationship between sales and marketing and the customer

K. Le Meunier-FitzHugh, J. Baumann, L. Le Meunier-FitzHugh

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Feb 2010
EventThe American Marketing Association Winter Conference - New Orleans, United States
Duration: 1 Feb 2010 → …

Conference

ConferenceThe American Marketing Association Winter Conference
CountryUnited States
CityNew Orleans
Period1/02/10 → …

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