Conceptualizing trust in the relationship between sales and marketing and the customer

K. Le Meunier-FitzHugh; J. Baumann; L. Le Meunier-FitzHugh

Conceptualizing trust in the relationship between sales and marketing and the customer

K. Le Meunier-FitzHugh
, J. Baumann
, L. Le Meunier-FitzHugh

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Feb 2010
Event	The American Marketing Association Winter Conference - New Orleans, United States Duration: 1 Feb 2010 → …

Conference

Conference	The American Marketing Association Winter Conference
Country/Territory	United States
City	New Orleans
Period	1/02/10 → …

Conceptualizing trust in the relationship between sales and marketing
Le Meunier-FitzHugh, K. & Le Meunier-FitzHugh, L., 2008.
Research output: Contribution to conference › Paper › peer-review

Cite this

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title = "Conceptualizing trust in the relationship between sales and marketing and the customer",

author = "\{Le Meunier-FitzHugh\}, K. and J. Baumann and \{Le Meunier-FitzHugh\}, L.",

note = "Awarded Best Paper in Track (Sales and Customer Relationship Marketing); The American Marketing Association Winter Conference ; Conference date: 01-02-2010",

year = "2010",

month = feb,

language = "English",

}

TY - CONF

T1 - Conceptualizing trust in the relationship between sales and marketing and the customer

AU - Le Meunier-FitzHugh, K.

AU - Baumann, J.

AU - Le Meunier-FitzHugh, L.

N1 - Awarded Best Paper in Track (Sales and Customer Relationship Marketing)

PY - 2010/2

Y1 - 2010/2

M3 - Paper

T2 - The American Marketing Association Winter Conference

Y2 - 1 February 2010

ER -