Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of ‘Pride & Prejudice.'

Markus Wohlfeil, Susan Whelan

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Abstract

As people enjoy movies for various reasons, this paper is taking an existential-phenomenological perspective to discuss the
consumption of movies as a holistic personal lived experience. By using subjective personal introspection, the author provides hereby insights into his personal lived consumption experiences with the recently released movie Pride & Prejudice. Although the introspective data suggest that a complex tapestry of interconnected factors contributes to a consumer’s movie enjoyment, this study found a consumer’s personal engagement with the movie narrative and its characters to be of particular importance. This personal engagement not only allows for a momentary escape from reality into the imaginative movie world, but is even further enhanced through intertextuality, by which the consumer connects the movie to one’s personal life experiences.
Original languageEnglish
Pages (from-to)137-143
Number of pages7
JournalEuropean Advances in Consumer Research
Volume8
Publication statusPublished - 2008

Keywords

  • film consumption
  • movie consumption
  • movie enjoyment
  • experiential consumption
  • autoethnography
  • introspection
  • introspective research
  • Narrative transportation theory
  • narrative immersion
  • Subjective personal introspection
  • Consumer behaviour
  • Consumer Culture Theory

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