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Abstract
As people enjoy movies for various reasons, this paper is taking an existential-phenomenological perspective to discuss the
consumption of movies as a holistic personal lived experience. By using subjective personal introspection, the author provides hereby insights into his personal lived consumption experiences with the recently released movie Pride & Prejudice. Although the introspective data suggest that a complex tapestry of interconnected factors contributes to a consumer’s movie enjoyment, this study found a consumer’s personal engagement with the movie narrative and its characters to be of particular importance. This personal engagement not only allows for a momentary escape from reality into the imaginative movie world, but is even further enhanced through intertextuality, by which the consumer connects the movie to one’s personal life experiences.
consumption of movies as a holistic personal lived experience. By using subjective personal introspection, the author provides hereby insights into his personal lived consumption experiences with the recently released movie Pride & Prejudice. Although the introspective data suggest that a complex tapestry of interconnected factors contributes to a consumer’s movie enjoyment, this study found a consumer’s personal engagement with the movie narrative and its characters to be of particular importance. This personal engagement not only allows for a momentary escape from reality into the imaginative movie world, but is even further enhanced through intertextuality, by which the consumer connects the movie to one’s personal life experiences.
| Original language | English |
|---|---|
| Publication status | Published - 2007 |
| Event | 8th European Conference of the Association for Consumer Research - Bocconi University Milan, Milan, Italy Duration: 10 Jul 2007 → 14 Jul 2007 |
Conference
| Conference | 8th European Conference of the Association for Consumer Research |
|---|---|
| Country/Territory | Italy |
| City | Milan |
| Period | 10/07/07 → 14/07/07 |
Keywords
- film consumption
- movie consumption
- experiential consumption
- Narrative transportation theory
- movie enjoyment
- autoethnography
- introspection
- introspective research
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Getting lost ‘into the wild’: Understanding consumers’ movie enjoyment through a narrative transportation approach
Batat, W. & Wohlfeil, M., 2009, In: Advances in Consumer Research. 36, p. 372-377 6 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Confessions of a movie-Fan: Introspection into a consumer’s experiential consumption of 'Pride & Prejudice'
Wohlfeil, M. & Whelan, S., 2008, In: European Advances in Consumer Research. 8, p. 137-143 7 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Getting Lost 'Into the Wild': Understanding consumers' movie enjoyment through a narrative transportation approach
Batat, W. & Wohlfeil, M., 2008.Research output: Contribution to conference › Paper › peer-review