Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of ‘Pride & Prejudice'

Markus Wohlfeil, Susan Whelan

Research output: Contribution to conferencePaper

Abstract

As people enjoy movies for various reasons, this paper is taking an existential-phenomenological perspective to discuss the
consumption of movies as a holistic personal lived experience. By using subjective personal introspection, the author provides hereby insights into his personal lived consumption experiences with the recently released movie Pride & Prejudice. Although the introspective data suggest that a complex tapestry of interconnected factors contributes to a consumer’s movie enjoyment, this study found a consumer’s personal engagement with the movie narrative and its characters to be of particular importance. This personal engagement not only allows for a momentary escape from reality into the imaginative movie world, but is even further enhanced through intertextuality, by which the consumer connects the movie to one’s personal life experiences.
Original languageEnglish
Publication statusPublished - 2007
EventProceedings of the 8th European Association for Consumer Research - Bocconi University Milan, Milan/Italy: Association for Consumer Research
Duration: 1 Jan 2007 → …

Conference

ConferenceProceedings of the 8th European Association for Consumer Research
CityBocconi University Milan, Milan/Italy: Association for Consumer Research
Period1/01/07 → …

Keywords

  • film consumption
  • movie consumption
  • experiential consumption
  • Narrative transportation theory
  • movie enjoyment
  • autoethnography
  • introspection
  • introspective research

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